The Importance of PresentationWhether attending a networking event, updating your website, sitting down in front of a prospect, writing a blog, creating a rack or business card, designing a newsletter, or just emailing an interested party, your initial presentation is your door of opportunity. At this critical stage you are given seconds for someone to judge you worthy of their time and treasure.
Being in the image making industry for 46 years gives one the wisdom of age, experience, and yes miscues in putting yourself out there to the world of the client.
First off you are always selling yourself! Make sure that your image is the best that it can be. There are no second chances to make that good first impression. People like to deal with someone they feel they know, so a quality image of yourself goes a long way to establishing a subliminal rapport with that still untapped client.
Second, use promotional pieces that convey a clear message as to what you offer, showing images of the product or service offered if possible. Put a call to action in those pieces and offer something as a value added bonus that makes the prospect want to contact you.
Third, the website is your portal to an endless stream of business. It is also the most powerful ally or adversary you have. It works for you if it has brevity, clarity, originality and imagery. It works against you if you have outdated text, excess wordage, bad imagery, and hard navigation. With a website you must capture a client's attention in less than a minute or they will move on.
There are seven more steps to presentation in the present world of marketing...
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